Press & Media

From Intranet:   "Team lights the road to success in Malaysia"

Locals call them "car parks". The traffic-choked expressways around Kuala Lumpur are a challenging place to remove an old lighting system and install some 3,145 LED Luminaires and 2,010 new lamp poles. But that's exactly what a Philips team is now doing, having fought hard to win a €23m contract from Malaysia's roads ministry. They are delivering an end-to-end 'turnkey' lighting solution for three of Kuala Lumpur's busiest expressways, along with a seven-year maintenance service.

We spoke with Vennila Rajamanickam, General Manager, Lighting, Malaysia and Debabrata Das, Regional Program Director - TP&S, Asia Commercial Lighting team to find out how the team won the contract from the Malaysian government, took full ownership of executing this complex project and teamed up both internally and externally to truly excel.

Eager to Win

Knowing that Malaysia's government was pursuing a green agenda and that they were committed to reduce the carbon foot-print of Malaysia, the country team saw big opportunities in Kuala's Lumpur's highways, where very old lighting systems could be replaced by a much more energy effective, sustainable Philips solution. The team decided to offer the Ministry of Works a proposal in which Philips would design, install and maintain a new energy-efficient LED lighting along the highways including dismantling of the existing system and laying new cables. A financial solution was also embedded in the proposal to make it more attractive for the government. Although a number of other competitors including some local ones approached the client with their products and recommendations, the ministry accepted our total solution as a pilot project. Raja says: "If that eagerness was not there, I don't think the contract could have materialized!" "A truly 'end to end' solution, this required a strong conviction on our part that we could deliver such a project", says Das.

Take ownership

The team met different parts of the government, listened to the customer's concerns, and fine-tuned their proposal to meet their needs. This was not an easy period. It took almost one year for the government to sign off on the project due to the sheer technical challenge of dismantling of the old system and installing the Philips LED Lighting system on Kuala Lumpur's famously busy expressways. The team demonstrated a high level of individual commitment and ownership backed up by strong and sustained leadership support in securing the order and in carrying out with the execution. "Each member is clear about their responsibilities. Everyone knows that the entire chain is only as strong as the weakest link, so each of us has to deliver on what we are responsible for. The management team has really been motivating everyone in this long battle keeping in line with the Prof Luminaires Management Agenda", says Raja.

Team up to Excel

Since the early discussions with the government, teamwork has been crucial to the project's success. Within Philips, representatives from Sales, TP&S, LIAS, Finance, Legal and Supply Chain have provided their expertise. "A great cross-functional team effort", says Das. The project is now in implementation phase and Philips TP&S team is seeing it through the execution. Installation work takes place on the highways each night during the "quieter" period between midnight and 5am, in line with the comprehensive traffic management plan agreed with the ministry. The project is running smoothly since work began last June. "By the end of the year, almost half of the lighting will have been installed and we expect the works to go as per schedule following the contractual milestones", says Das. "To see it really getting off the ground and the works go as per plan so far is highly motivating," Das shares. "The new behaviors are the driving force behind our continuing success. We are convinced this project will open the doors for other opportunities!" concludes Raja. So next time that you are touching down at Kuala Lumpur, make sure you share the pride of the Asia Commercial and Malaysia Lighting teams by experiencing the sparkle of the highly innovative LED Lighting installation on the Middle Ring Road, Subang and Federal Highway… and maybe some others by that time!



From: The Star Newspaper Article (19th March 2010)

PUTRAJAYA: The traditional light bulb will no longer be available by January 2014.

The Government will stop all production, import and sales of the bulbs by that date as part of efforts to save power.

Traditional light bulbs, also called incandescent light bulbs, are considered less energy-efficient and, as a result, not as environmentally-friendly as compact fluorescent lamps, fluorescent tubes and light-emitting diodes.

Power, Green Technology and Water Minister Datuk Seri Peter Chin, who announced this yesterday, said the move to stop the use of these bulbs would help reduce carbon dioxide emissions by 732,000 tonnes a year.

“The shift to more energy-efficient bulbs will help reduce energy usage in the country by 1,074 gigawatts a year. This is 1% of the total current usage,” he told a press conference after launching his ministry-level Chinese New Year celebrations.

In money terms, Chin said the shift would save RM336mil a year in energy costs and this would allow consumers to better deal with any increase in tariffs that might occur in the future.

Chin said the phasing out of the bulb would be implemented in two phases. The first phase, from January to December next year, would involve stopping all production, import and sales of 100 watt or higher capacity bulbs.

The second phase, from January 2012 till the end of 2013, will see an end to the production, import and sales of all other light bulbs.

He said the move was in line with Prime Minister Datuk Seri Najib Tun Razak’s commitment to reduce carbon intensity by 40% by the year 2020 that was made during the United Nations Framework Convention on Climate Change Conference that was held in Copenhagen in December last year.

In a related development, the Housing and Local Government Ministry has proposed the use of LED bulbs to replace conventional light bulbs in street lamps.

Minister Datuk Seri Kong Cho Ha said a 60W LED bulb gave out the same amount of light as a 250W conventional light bulb. This level of light was the minimum requirement under ministry guidelines.

Kong, who was speaking to reporters after launching the Manjung district-level Ops Cerah in Lumut on Wednesday night, said the Government could save a lot on electricity if street lamps in the entire country used LED bulbs.


Media MRR2


Demonstrating Leadership in Green

We are a dynamic Malaysian company formed with an objective to establish leadership in electronic, electrical and lighting solutions. Our main focus is to provide the most energy efficient lighting solution that caters to our customers’ demand.


B-2-19, 8 Avenue, Jalan Sungei Jernih 8/1,
Seksyen 8, 46050 Petaling Jaya, Selangor,

Tel: +603-7960 0888 / +603-7960 2501
Fax: +603-7960 2288